Demand Creation
需要創出
In Otemachi, Tokyo, we took over Wakate no Yoake, a sake event that brewers had run themselves since 2007, and relaunched it in 2022. At Takanawa Gateway, Tokyo, we have held Konsai since 2025, a festival of Japan's drinks that brings new life to the neighborhood.
Wakate no Yoake and Konsai are announced, along with their participating breweries, on sakejump.com, the sake platform run by camo.
Wakate no Yoake
A sake event that brewers have kept going since 2007, bringing together young brewers from across Japan. camo took over operations in September 2022 and has expanded its scale and ambition, introducing a selection process for exhibiting breweries and holding editions in Hong Kong and Beijing. In Otemachi, Tokyo, it creates a place to enjoy sake while talking directly with the people who make it.
- Venue
- Otemachi, Tokyo
- Since
- 2007 (run by camo since 2022)
- Attendance
- About 10,000 (single year)
Konsai
An early-summer festival where more than 100 breweries take turns exhibiting day by day, bringing together Japan's drinks from Hokkaido to Kagoshima. Long-established breweries, young makers, craft sake producers and shochu and craft gin distilleries all take part. It began in 2025 at NEWoMan Takanawa in TAKANAWA GATEWAY CITY, as a festival that brings life to a new neighborhood.
- Venue
- NEWoMan Takanawa, TAKANAWA GATEWAY CITY
- Since
- 2025
- Organizer
- Konsai Committee (camo / Lumine)