About
From the very first glass,
structural work toward a healthy ecosystem.
Through large-scale events in Japan, new models for retail and distribution, overseas demand development and export promotion, and policy proposals, we work on the structural problems of a sake industry often described as a shrinking market.
01CONSUMERThrough large-scale, wide-reaching initiatives such as Wakate no Yoake, a festival of young brewers, and Konsai, a gathering of Japan's drinks, we bring new drinkers to sake in the biggest markets.
02OVERSEASIn growing overseas markets, we work across the whole chain from demand development to export promotion, organically raising the share of exports along each brewery's growth path.
03POLICYFrom demand development and export promotion to the licensing system, we pursue institutional change for the structural revitalization of the sake industry through conferences and policy proposals.